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Can’t wait to try these products!

Your Style Journey

Drew Barrymore is the latest celebrity to create her own makeup collection Flower which debuted this month exclusively at Wal- Mart.  Her over 180 piece collection includes eye, face, lip and nail products which are available at 1,500+ Wal-Mart locations. What is great about this collection is that it’s cruelty free(not tested on animals) and the price point is beyond amazing- nothing is over $15!  It is luxury products at mass market prices.  According to the press release the collection is “formulated with the same quality ingredients found in department store luxury brands, but sold for a fraction of the price”.

Drew B

How did Barrymore produce such high quality products at such fair prices????  Well Barrymore and team chose to skip paid advertising and rely solely on blogs, social media, word of mouth and Barrymore’s popularity to do the “advertising”,which  frees up the usual 20-30% that would fund advertising.  That money is…

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